Brand Video Awards: The BRAVES


The  BRAVES are the Brand Video Awards. In the fast-growing video universe, brands and marketers have the ability to produce amazing content, distribute it flawlessly and measure its success to the smallest detail. This was their 2012 Awards website.

Content is from the site's 2012 archived pages.

 

ABOUT THE BRAVES

Celebrating the best of brand video

The BRAVES are the Brand Video Awards, the only awards ceremony to recognise and reward the use of video by brands. Many other awards ceremonies pay lip service to the use of video across platforms by brands, but only the BRAVES is dedicated to celebrating the very best of brand involvement in video.

From the earliest days of video creation, brands have set the agenda for the medium. Soap operas were created to provide entertaining advert breaks to let FMCG companies sell soap. In the 21st century, the communion of brand and video reaches across all platforms: TV, online, mobile, cinema, out-of-home and even print. Any environment that can show video, shows brand: initiated, created, sponsored, influenced, mashed, mixed or funded content. It is in this video rich world that we launch the BRAVES, the first awards solely dedicated to recognising and rewarding the excellence of brands in video.

 Why enter
• Recognise the role of brands in the video eco-system
• Are open to brands, agencies, content creators and technical companies of all sizes
• Welcome entries from any platform, device or medium that supports video
• Will become the mark of quality and innovation in the brand video eco-system

 


CELEBRATING THE BEST OF BRAND VIDEO

The winners have been announced

The BRAVES are the Brand Video Awards. In the fast-growing video universe, brands and marketers have the ability to produce amazing content, distribute it flawlessly and measure its success to the smallest detail.

The first ever BRAVES winners have been revealed

The heroes of brand video were rewarded at a glamorous red carpet premier-style event on 11 July at Vue Cinema in London. The event celebrated the very best in branded content with an evening at the movies, broadcasting the winning entries live on the big screen.

If you wish to register your interest to enter or attend the 2013 BRAVES Awards, please email graham@csquared.cc to be added to our mailing list and receive updates

 

 

CATEGORIES

Be inspired and take a look at videos we like in each category

 

Campaign BRAVES

Sponsored by Unruly

Smart and strategic, Campaign BRAVE has a plan and is in control. A master of innovation and insight, his mission is to promote the best use of video in advertising campaigns. The Campaign BRAVES category promotes the best in video campaign innovation and creative planning.

   
 

1. Best Pre- and Post-Roll Campaign

 
 
 
 
 

This award will recognise the best video campaign using the pre- and/or post-roll video advertising standards. Judges will be looking to reward the most creative, innovative and intelligent use of pre- and post-roll advertising in line with BRAVES judging methodology. 

 
 
 

2. Best Adaptation of a TV Ad

 
 
 
 

This award will recognise the best online video campaign based on ‘made for TV’ content. In this category, judges will be looking for the intelligent and successful use of a TV spot, in line with BRAVES judging methodology.

 
 
 

3. Best Video Sponsorship Campaign

 
 
 
 

This award will recognise the best video sponsorship campaign. Judges will reward the most creative, innovative and intelligent sponsorship, in line with BRAVES judging methodology.

 
 
 

4. Best Social Video Campaign

 
 
 
 

This award will recognise the most creative, innovative and intelligent viral video campaign. The winning campaign will demonstrate huge success through the number of views generated by the viral nature of the content. Metrics to show success will be important, but the category will be judged in line with BRAVES judging methodology. 

 
 
 

5. BRAVE Campaign Grand Prix (Non-entering category)

 
 
 
 

This award will be given to the video campaign that the judges feel stands apart from all others in the Campaign BRAVES. It will be judged in line with BRAVES judging methodology, based on the winners of all Campaign BRAVE categories.

Content BRAVES

Content BRAVE is an artist, always looking to capture that moving image and experiment with new techniques and aesthetics. The Content BRAVES celebrate the art in video and specifically reward the role of branded video content where there brand has been involved from the outset. 
 
 

1. Best Long Form Brand Content ->3min

 
 
 

This award will recognise the best long-form video content produced for a brand. Judges will use the BRAVES overall judging methodology to determine the winner. All video content entered in this category must be longer than 3 minutes in length. 

 
 
 

2. Best Short Form Brand Content

 
 
 

This award will recognise the best short-form video content produced for a brand. Judges will use the BRAVES overall judging methodology to determine the winner. All video content entered in this category must be shorter than 3 minutes in length. 

 
 
 

3. Best Brand Channel

 
 
 

This award will recognise the use of a dedicated channel to promote a brand, through tight integration with relevant content. Judges will use the BRAVES overall judging methodology to determine the ‘best’ Brand Channel and, while looking for metrics, will not rely on these alone.

 
 
 

4. Best Branded Content [Factual]

 
 
 

This award will recognise the best factual branded video content. Judges will be looking for excellence in every aspect of the content, using the BRAVES overall judging methodology, but paying particular attention to the delivery of factual information at its heart and its resonance with the brand.

 
 
 

5. Best Branded Content [Entertainment]

 
 
 

This award will recognise the best entertainment video content created for a brand. Judges will be looking for excellence in every aspect of the content, using the BRAVES overall judging methodology, but paying particular attention to the entertainment value created by the video and its resonance with the brand. 

 
 
 

6. Best Art Direction / Photography

 
 
 

This award will recognise the best art direction/photography within a branded content video. Judges will use the BRAVES overall judging methodology, paying specific attention to the artistic talent that helps the winner stand apart from the crowd. 

 
 
 

7. BRAVES Content Grand Prix (Non-entering category)

 
 
 

This award will be given to the branded content video that the judges feel stands apart from all others in the Content BRAVES. It will be judged in line with BRAVES judging methodology, based on the winners of all Content BRAVES categories.


Technical BRAVES

Sponsored by Preview Networks

Nobody knows where he came from. With tools for platforms, players, analytics and distribution, strong, silent Technical BRAVE is essential to the video ecosystem. His best work often goes unnoticed, so the Technical BRAVES are designed to recognise the best technical contributions and innovations to the video landscape.

 
 
 

1. Best Video Service for Advertisers and Publishers

 
 
 

This award will recognise the best video platform for brand advertising and publishing video content. The judges will reward the network that has consistently powered brand advertising video content to success. Judges will be looking for hard statistics that prove the value of the platform. Entries should be in case study format, based upon multiple brands.

 
 
 

2. Best Video Analytics Solution

 
 
 

This award will recognise the best video analytics provider. The judges will reward the provider that can show it has provided brands with the best insights in order for brand video to succeed. Judges will look for insights that prove the power of the analytics solution. This category is open to analytics providers across any platform.

 
 
 

3. Best Content Distribution Service

 
 
 

This award will recognise the best video distribution service. The judges will reward the service that has consistently powered brand video content to success by ensuring that consumers view brand videos. Judges will be looking for hard statistics that prove the value of the seeding services, as well as case study based examples of brands using the network. This category is open to content seeding services across any platform.

 
 
 

4. BRAVES Award for Technical Innovation

 
 
 

This award will recognise the service provider that has displayed consistent excellence in the field of brand video content support. This category is open to services across all platforms, technologies and sectors. Entries should be in case study format, based upon multiple brands.

 

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BLOG 2012

 

Tumblr video project: The Lively Morgue and the New York Times

So Tumblr has launched a new content project called Storyboard. Billed as “tales from behind the dashboard”, the series will follow various members of the Tumblr community in a kind of digital mass-observation project. These could be anyone from performers

 
 

Due to popular demand, entries remain open until 25 May

We are pleased to announce that the deadline for entries has been extended to Friday 25 May 2012. Due to the high demand we received last week whilst embarking on BRAVES on Tour, we are delighted that entrants now have an extra two weeks

 
 

The best advert the Brit Awards never had

This is one for pop fans. Some of you might be familiar with the work of Jenny Bede, the rising YouTube comedienne. Youve probably heard her inspired Cheryl Cole impersonation Talk this way, released during the pop stars US X-Factor

 
 

The BRAVES go on tour

Coming soon to an office near you The BRAVES are currently touring media and creative hotspots in central London, delivering popcorn to agencies, creative studios and production houses.

 
 

Chevrolet street art documentary

Jeff Soto is a street artist who was challenged by Chevrolet to make a a graffiti piece aided by a Chevy Sonic fitted out with spray paint guns and robotics. His work has been documented in this cool film from

 
 

Video-based car configuration

IMAGE: toyota-prius1.jpg

Toyota and Saatchi & Saatchi LA have debuted a brand new online experience as part of the ongoing campaign supporting the Prius c. This immersive platform is the first and only YouTube-based car configurator to exist, and is aimed at busy, digitally savvy Generation Y-ers preparing to

 
 

Google in education

A new ad from Google proves just how important internet resources have become for teachers and the students they educate.

 
 

A wild night with Ruprecht

IMAGE: ruprecht-braves.jpg

This cheeky viral from Blueprint TV is a nice update of the Burger King Interactive Chicken video from a few years ago. Meet Ruprecht, the unlikely hero of a new ad campaign from The Phantom Card a discount club

 
 

Top 5 branded music videos

Sponsored music videos are a chance for brands to get cool again. Given that expensive-looking, high quality TV spots are a thing of the past (Ive already cleared my inbox in preparation for the rebuttal emails from Thinkbox et al

 

WINNERS

 

CAMPAIGN BRAVES Sponsored by 

Best Adaptation of a TV Ad

Leave the ordinary behind Jumeirah Group Jumeirah Group UAE

Best Video Sponsorship

Hyundai’s New Thinkers index Microsoft Hyundai Motor Company UK

Best Social Video

Great films fill rooms Sony Entertainment Network Video Store of PlayStation Store UK

Grand Prix Campaign BRAVES

Leave the ordinary behind Jumeirah Group Jumeirah Group UAE

CONTENT BRAVES - Sponsored by 

Best Art Direction/Photography

A world made simpler by Xerox Young & Rubicam NY Xerox US

Best Brand Channel

XperiaStudio.com LBi Sony UK

Best Branded Content (Entertainment)

Chivas consideration Euro RSCG London Chivas Regal UK

Best Branded Content (Factual)

Horizons OgilvyEntertainment DuPont US

Best Long Form Branded Content

>Horizons OgilvyEntertainment DuPont US

Best Short Form Branded Content

Bing holiday Rudolph Starcom MediaVest
Group
Microsoft US

Grand Prix Content BRAVES

A world made simpler by Xerox Young & Rubicam NY Xerox US

TECHNICAL BRAVES - Sponsored by 

Best Video Service

  SocialVibe   UK

Award for Technical Innovation

  Aurasma   UK

Best Video Analytics Solution

  Ooyala   UK

Best Content Distribution Service

  Unruly   US

CHAIRMANS AWARD Sponsored by 

  Sony Entertainment Network Video Store of PlayStation Store UK

 

 

 

TheBraveAwards.com